Form CRS

Form CRS

Royal Fund Management, LLC April 28, 2020 FORM CRS Royal Fund Management, LLC is registered with the Securities and Exchange Commission as an investment adviser and, as such, we provide advisory services rather than brokerage services. Brokerage and investment advisory services and fees differ and it is important for you, our client, to understand the differences. Additionally, free and simple tools are available to research firms and financial professionals at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. This document is a summary of the services and fees we offer to “retail” investors, which are natural persons who seek or receive services primarily for personal, family, or household purposes. What investment services and advice can you provide me? We offer the following investment advisory services to retail investors: Portfolio Management Services; Financial Planning Services; and Selection of Other Advisers. Additionally, we may also act as a Sub Adviser to other Advisers. Detailed information regarding our services, fees and other disclosures can be found in our Form ADV Part 2A Items 4, 7, 13 and 16 by clicking this link https://adviserinfo.sec.gov/firm/brochure/144434. Account Monitoring If you open an investment account with our firm, as part of our standard service we will monitor your investments on a quarterly basis. Investment Authority We manage investment accounts on a discretionary basis whereby we will decide which investments to buy or sell for your account. We have discretion to select, retain or replace third-party managers to manage your accounts. We also offer non-discretionary investment management services whereby we will provide advice, but you will ultimately decide which investments to buy and sell for your account. You have an unrestricted right to decline to implement any advice provided by our firm on a non-discretionary basis. Investment Offerings We provide advice on various types of investments. Our services are not limited to a specific type of investment or product. Account Minimums and Requirements In general, we do not require a minimum dollar amount to open and maintain an advisory account; however, we have the right to terminate your account if it falls below a minimum size which, in our sole opinion, is too small to manage effectively. We do require a minimum investment for our options models of $100,000. Key Questions to Ask Your Financial Professional • Given my financial situation, should I choose an investment advisory service? Why or Why Not? • How will you choose investments to recommend to me? • What is your relevant experience, including your licenses, education and other qualifications? • What do these qualifications mean? What fees will I pay? The following summarizes the principal fees and costs associated with engaging our firm for investment advisory services. For detailed information, see our Form ADV Part 2A by clicking here: https://adviserinfo.sec.gov/firm/brochure/144434 • Asset Based Fees – Payable quarterly in arrears. Since the fees we receive are asset-based (i.e. based on the value of your account), we have an incentive to increase your account value which creates a conflict especially for those accounts holding illiquid or hard-to-value assets; • Hourly Fees – Payable In arrears; • Fixed Fees – Payable In arrears; • Other Advisory Fees – In addition to our fees, we also receive compensation in the form of a share of advisory fees charged by third party money managers, which are separate and apart from our fees. • Clients also pay additional fees and/or expenses. Examples of the most common fees and costs applicable to our clients are: • Custodian fees; • Account maintenance fees; 1 • Fees related to mutual funds and exchange-traded funds; • Transaction charges when purchasing or selling securities; and • Other product-level fees associated with your investments You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. Key Questions to Ask Your Financial Professional • Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me? What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have? When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means. • Third-Party Payments: Persons providing investment advice on behalf of our firm are licensed as independent insurance agents. These persons will earn commission-based compensation for selling insurance products. Insurance commissions are separate and in addition to our advisory fees. This practice presents a conflict of interest because they have an incentive to recommend insurance products to you for the purpose of generating commissions rather than solely based on your needs. • We do not make any money from our investment advisory services except as described above. Refer to our Form ADV Part 2A by clicking this link https://adviserinfo.sec.gov/firm/brochure/144434 to help you understand what conflicts exist. Key Questions to Ask Your Financial Professional • How might your conflicts of interest affect me, and how will you address them? How do your financial professionals make money? Our Company and the financial professional servicing your account(s) are compensated by receiving a portion of the advisory fee we charge you. Financial professionals’ compensation is based on the amount of client assets they service. Do you or your financial professionals have legal or disciplinary history? Yes, while our firm has no legal or disciplinary disclosures, some of our financial professionals currently have legal or disciplinary history to disclose. These events are disclosed in the specific individual’s Form U4. These documents can be found by going to Investor.gov/CRS. Key Questions to Ask Your Financial Professional • As a financial professional, do you have any disciplinary history? For what type of conduct? You can find additional information about your investment advisory services and request a copy of the relationship summary at 352-750-1637 or click the link provided https://adviserinfo.sec.gov/firm/brochure/144434. Key Questions to Ask Your Financial Professional • Who is my primary contact person? • Is he or she a representative of an investment adviser or a broker-dealer? • Who can I talk to if I have concerns about how this person is treating me? 2

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